I ran across an article from last year in the New York Times in which Richard Dawkins derides children's stories that include elements of fantasy or myth:
Richard Dawkins has said that he is now writing a book for children. In an interview with Britain’s Channel 4, Dr. Dawkins said he was working on a book that would explore children’s relationships with fairy tales, and encourage them to think about the world scientifically rather than mythologically. “I would like to know whether there’s any evidence that bringing children up to believe in spells and wizards and magic wands and things turning into other things — it is unscientific, I think it’s anti-scientific."I guess if you don't see the value of myth for adults, then it is not surprising that you wouldn't see the value of myth for children either.